5 Emails Every Small Business Should Send in December (Even If You’re Busy)

December is one of the most important months for small businesses—and one of the busiest. Between order fulfillment, events, and end-of-year planning, email marketing often slips to the bottom of the list.

But consistent communication this month can directly drive sales, build trust, and keep your brand top of mind.

To make things easy, Email Clubhouse members get 12 plug-and-play December templates (with copy prompts) so you can finish your month’s marketing in a fraction of the time.

Here are 5 must-send emails for December—each paired with the exact template available inside the membership.

1. December Kickoff: “What’s New This Month”

Purpose: Set the tone + guide your audience.
Kick off the month with a quick update, highlight what’s new, and point customers toward what they should focus on—whether it's holiday deadlines, seasonal services, popular items, or new releases.
Inside Email Clubhouse: December Kickoff Email Template

2. Holiday Gifting / Holiday Service Spotlight

Purpose: Help customers find the perfect gift or seasonal package.
Highlight curated giftable products, bundles, or holiday-specific services that make their December easier. This email is perfect for driving mid-month conversions.
Inside Email Clubhouse: Holiday Gifting / Holiday Spotlight Template

3. Customer Favorites of the Year

Purpose: Showcase social proof + move proven bestsellers.
Round up the items customers loved most this year—top sellers, most-booked services, or fan-favorite products. This email boosts trust and visibility while driving traffic to what you know performs well.
Inside Email Clubhouse: Customer Favorites of the Year Template

4. End-of-Year Clearance / Final Availability

Purpose: Increase sales with urgency.
Perfect for selling through last-chance inventory or filling your final service slots of the year. December urgency drives action, and this email helps you maximize it.
Inside Email Clubhouse: End-of-Year Clearance Template

5. Year-End Appreciation Message

Purpose: Strengthen loyalty + close the year on a personal note.
Send a heartfelt thank-you, recap your wins, and share what you’re excited for next year. This email builds connection and sets up strong engagement heading into January.
Inside Email Clubhouse: Year-End Appreciation Template

Want All 12 December Templates?

These 5 email ideas—and seven more seasonal templates—are already done for you inside Email Clubhouse.

Members get:

• 12 December templates with matching copy

• A monthly content calendar

• 300+ additional templates for sales, launches, welcome sequences + more

• A growing library of marketing resources

• Unlimited access for just $24/month

If you’re a busy business owner, this is your shortcut to consistent, high-quality email marketing.