4 Email Automations Every Small Business Owner Should Set Up This Week

Running a small business means wearing a dozen hats at once. You're the CEO, customer service rep, marketing manager, and everything in between. Sound familiar?

Here's the thing: while you can't clone yourself, you can create systems that work around the clock. Email automations are like having a dedicated sales and service team that never sleeps, never forgets to follow up, and never misses an opportunity.

The 4 Non-Negotiables

1. Welcome Sequence Your first impression sets the tone for everything. A solid welcome sequence introduces your brand, shares your story, and gives new subscribers a clear next step. Send that first email immediately after sign-up—right when your customers are interested in your business the most.

2. Post-Purchase Thank You Don't let the relationship end at checkout. Thank your customers, confirm their order details, and plant the seed for their next purchase. Share tips for using what they bought or suggest complementary products.

3. Abandoned Cart Reminder We've all done it—added something to our cart, got distracted, and forgot about it. Send a friendly reminder within 1-3 hours. Show them exactly what they left behind and make it easy to complete the purchase.

4. Re-Engagement Campaign Not everyone will stay engaged forever, and that's okay. For subscribers who haven't opened your emails in 60-90 days, send a "we miss you" sequence. Give them a reason to stick around or let them go gracefully.

Why This Matters for Your Bottom Line

These automations don't just save time—they directly impact your revenue. They follow up when you're busy, nurture relationships while you sleep, and recover sales you would have otherwise lost.

The best part? Set them up once, and they run on autopilot.

Getting Started

Pick one automation and start there. Don't try to build all four at once. Map out 2-4 emails, write clear subject lines, and test before you launch.

Need templates that actually convert? Inside Email Clubhouse, you'll find professionally designed email templates for each of these automations—plus our complete "Email Automations Made Simple" guide with worksheets, best practices, and ready-to-use subject lines.

No more staring at blank screens wondering what to write. No budget for a graphic designer? No problem. Just plug in your details and hit send.